New Features Highlight Latest CRM Upgrade

July 13th, 2009 By Nitin Solanki, Director of Program Management

Nitin Solanki, Director of Program Management

The release of SAP CRM 2007 represented a giant leap forward for the product with a new UI and robust features that placed it among the industry leaders.  The latest evolution of the product is a 7.0 release that includes a variety of UI and architecture enhancements, which have been incorporated into our own SAP-certified solution, RunCRM.

Among the more practical enhancements are changes to the search function to allow for cross-object searching and performance improvements to enable faster searches.

New features have been added in all of the major functional areas–sales, service and marketing.  As one example, new opportunity management tools allow sales managers to more easily simulate opportunity changes and ‘what-if’ scenarios for closing pipeline gaps.

For more visual, graphically-rich reporting, RunCRM now integrates with Business Objects Xcelsius.  Xcelsius lets customers transform complex data into comprehensive, interactive charts and dashboards that can be embedded in RunCRM and shared with others, as shown below in the demo chart below from SAP.  Click on different regions to see different views of the data in motion:

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