There is no slowing down in a company with “Run” in its name. Our team has been on the road for much of May demoing, solidifying strategic relationships and exhibiting at SAPPHIRE, where we unveiled our mobile sales application, fittingly dubbed RunMobile.

RunMobile for RunCRM on iPhone

The product got a great reception, principally because of its ease of use.  A key learning applied in the development of the product was to keep it simple.  Our goal is to give the mobile workforce access to critical data and functionality to keep them productive, but not to overwhelm them with too many features or menus.

The core feature set is similar for iPhone and Blackberry (Bold, Storm and Curve).   The ability to access customer accounts and contact information on the road is a huge win for field sales people, as is the ability to set followup actions and work from a calendar and daily activity log that are  ’always connected’  to the primary CRM application (no unwieldy synching required) .

We’re demoing the product for interested parties and will schedule a webcast later this Summer to review our latest release.  Sign up here to pre-register for the event.