Press Releases

SAP CRM 7.0, provided by RunE2E, enables Cryo-Cell to standardize sales and marketing processes for continued global expansion, and provides insightful reporting and analytic tools that help the company better understand customer behaviors.

The deployment of the solution in a private cloud within Freudenberg IT’s world-class hosting environment meets Cryo-Cell’s critical data security requirements, while offering greater assurance around system performance and availability.

“Our approach to rapid configuration and setup of SAP CRM within a private cloud is a powerful, yet cost-effective solution that increasingly meets the needs of fast-growing companies, like Cryo-Cell International,” said Mark Alexander, CEO, RunE2E.

RunE2E remotely manages the solution, minimizing cost and internal resource needs for Cryo-Cell, which allows the company to focus on the expansion of its business.

“We are pleased to be working with RunE2E and Freudenberg IT to manage our ongoing CRM effort,” said Mercedes A. Walton, chairman and CEO of Cryo-Cell International, Inc. “With the vast expansion of our business, particularly internationally, respected partners like SAP AG, Freudenberg IT, and RunE2E are vital to sustain our success.”

“On-demand offerings will continue to grow in popularity and RunE2E is doing it the right way,” said Michael Heuberger, president and CEO, Freudenberg IT. “By partnering with Freudenberg IT, they can offer their customers a complete turnkey solution that allows the business to make a quick decision on the value of the application and have it up and running within a very short timeframe.”

The benefits and cost savings associated with a hosted CRM solution will be highlighted during a special session to be presented at the SAPPHIRE® NOW conference, being held May 16-19 in Orlando, Fla. The session – a customer case study titled “Success in Customer Relationship Management in the Private Cloud” – will be held at 4:30 p.m. on May 18 and jointly presented by RunE2E, FIT and Cryo-Cell. For more information, SAPPHIRE NOW attendees can visit FIT in booth 414c at the conference.

About RunE2E
Alpharetta, GA-based RunE2E is an SAP gold channel partner specializing in the setup and support of SAP CRM and related solutions, including eCommerce, mobile CRM and business analytics. Its flagship product, RunCRM, is a qualified SAP Business All-in-One partner solution available on-demand and on-premise. For more information, visit RunE2E at http://www.RunE2E.com

About Freudenberg IT
Based in Raleigh-Durham, North Carolina, Freudenberg IT (FIT) delivers IT services with an emphasis on SAP Managed Hosting and SAP Remote Basis Support services.  FIT has over 33 years of experience running and hosting SAP and is one of only 12 certified SAP Global Hosting Partners today.  It is FIT’s primary objective to maintain a satisfied customer base and is very proud of their 100% customer ‘referenceability’. For more information, please call (866) 772-8242 or visit http://www.freudenberg-it.com.

About Cryo-Cell International, Inc.
Based in Oldsmar, Florida, with over 200,000 clients worldwide, Cryo-Cell is one of the largest and most established family cord blood banks. ISO 9001:2000 certified and accredited by the AABB, Cryo-Cell operates in a state-of-the-art Good Manufacturing Practice and Good Tissue Practice (cGMP/cGTP)-compliant facility. Cryo-Cell is a publicly traded company. OTC Bulletin Board Symbol: CCEL. For more information, please call 1-800-STOR-CELL (1-800-786-7235) or visit http://www.cryo-cell.com/.

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SAP, SAPPHIRE and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

“We are excited to partner with long-time ASUG Installation and Associate member Freudenberg IT for the creation of the ASUG Demo Service as part of our growing Marketplace initiative,” said Bridgette Chambers, ASUG President and Chief Executive Officer. “There are endless possibilities to deliver value to our growing member base in an easy-to-find-and-consume model and by offering the ASUG Demo Service we provide the only place in the ecosystem to test-drive SAP functionality simply and easily.”

The ASUG Demo Service is an exclusive Installation member offering delivering on-demand access to quality SAP trial systems, initially for BusinessObjects, Customer Relationship Management (CRM) and Human Capital Management (HCM). More trial systems will be made available throughout the year. Participation in the ASUG Demo Service is included as part of ASUG member benefits and once registered; members can access a trial system for 60 days.

“By leveraging our FIT vFlexSM cloud infrastructure for the on-demand delivery of SAP trial systems to ASUG members, and by ensuring a consistent, self-guided and zero-cost experience, customers are now in a unique position to touch, feel, and explore SAP applications like never before”, said Richard Downham, SVP at Freudenberg IT .

FIT vFlexSM  provides both public and private cloud virtual infrastructures for virtualized Intel-based Windows and Linux systems using enterprise storage. Systems can be delivered on either dedicated (single-tenanted) or shared (multi-tenanted) cloud infrastructures. This solution is specifically designed for customers of any size who need the virtualization benefits of reduced IT costs and improved IT flexibility without sacrificing system reliability, availability, and security.

Available SAP trial systems include:

CRM Trial System Powered by RunE2E - The guided tour from RunE2E highlights select functions within SAP CRM 7.0. The demo provides role-based views such as sales manager or marketing manager allowing participants test a variety of pre-configured business processes including contact management, lead management, opportunity management, and marketing planning.

BusinessObjects powered by Sparta Consulting - The guided tour from Sparta Consulting demonstrates how to explore, report, and share data utilizing SAP BusinessObjects. Several key features, tools, and functions of BusinessObjects are available.

HCM Trial System powered by ROC Group - The tHRive guided tour from the ROC Group is based upon a multi-national engineering company, allowing participants to view the role of a Global Operations Manager and Senior Engineer. The solution demonstrates the latest dashboard technology and allows the participant to view accurate, timely dashboards and reports in WebIntelligence, Crystal Reports and Xcelsius.

For more information about ASUG, visit the ASUG Press Room.

About Freudenberg IT
Freudenberg IT (FIT) delivers ITO services with an emphasis on SAP Hosting and SAP Remote Basis Support services. FIT has over 33 years experience running and hosting SAP and is one of only 11 certified SAP Global Hosting Partners. FIT is dedicated to SAP and does not host competitor ERP products. The company employs more than 500 associates at 16 locations in Europe, America and Asia. The IT service provider is part of the 160-year old privately-owned Freudenberg Group. It is FIT's primary objective to maintain a satisfied customer base and the company is proud of its 100% customer ‘referenceability’.

The subscription-based hosted delivery model for SAP Business All-in-One solutions is available immediately in the U.S. market on a two-, three- or four-year contract basis from CIBER, itelligence, Optimal and RunE2E, All are participating in the SAP® Business All-in-One fast-start program and are certified by SAP to provide application management and hosting services for SAP Business All-in-One solutions.

“Being a small business focused on Hispanic cheese and dairy products we wanted to stay true to our business, but knew we could not do this without a software solution to help us better manage our operations,” said Guy Paproski, President, Nuestro Queso. “We were pleased to know that we could receive industry-leading software from SAP that could be hosted by a reliable partner such as Optimal. Optimal provides the technology infrastructure and predictable cost that fits perfectly with our business model. With SAP and Optimal we will realize business benefits out of the gate, as well as down the road.”

From a customer’s perspective, partner offers like Optimal’s FlexChoice Advantage appear identical to a software as a service (SaaS) model. For example the expenses of software, hardware, implementation and operation of the SAP software are combined into a single, fixed monthly fee. The partner will configure SAP Business All-in-One software to the customer’s specifications utilizing industry-specific best practices, procure all hardware, host the hardware and run the SAP software using standard Application Management Services (AMS) offering, which includes an integrated Help Desk. Thus customers receive the best of both worlds — the world-class functionality and scalability of SAP software and the financial benefits and ease-of-adoption associated with a subscription-based pricing model.

“In these tough economic times, it’s definitely not lack of need or desire slowing down SAP implementations among midsize companies,” said Elliott Garofalo, senior vice president, SME Practice, Optimal Solutions. “In fact, most companies we speak with openly acknowledge an immediate need for a more efficient and reliable system to run core business processes. The problem is closely guarded capital expenditures. The Optimal FlexChoice Advantage offering enables midsize companies to implement SAP solutions today and lay the foundation for future growth without impacting their tight fiscal budgets.”

With 20 years of SAP experience and 100 SAP customers in the midmarket, CIBER understands that one size and one delivery model does not fit all.

“CIBER knows the current economic situation in which many of its midsize customers struggle to get much needed investment capital to contest in a highly competitive market place,” said Sam Wood, vice president, CIBER. “We appreciate SAP working with us to provide the subscription-based offering that will provide our joint customers options, allowing them to provide a comprehensive, transparent overview over their entire operations to stay competitive.”

By demonstrating clear understanding of the business needs of midsize companies across diverse, rapidly changing industries, itelligence practices effective collaboration with customers to fulfill their most critical business goals.

“As a partner in the SAP Business All-in-One fast-start program, itelligence strongly believes in offering customers practical, customizable and rapid go-to-market options,” said Steve Niesman, U.S. president and CEO, itelligence. “We are excited to offer customers this new structure to flexibly and affordably license and deploy world-class SAP solutions for critical business applications, and we look forward to providing customers with world-class knowledge and support to successfully achieve their unique objectives.”

RunE2E is a market leader in SAP solutions for customer relationship management (CRM) for small and midsize businesses. The company’s SAP-certified solution, RunCRM, can be quickly and cost-effectively deployed to help customers achieve rapid return on investment (ROI) through sales, marketing and service optimization.

“Offering the flexibility to fund CRM through operational budgets on a subscription basis meets a critical requirement for many businesses in today’s marketplace,” said Mark Alexander, CEO, RunE2E. “The combination of our powerful CRM solution and flexible deployment and pricing options significantly strengthens our value proposition for small and midsize businesses.”

“The addition of a subscription-based hosting option to the product portfolio of SAP Business All-in-One solutions provides customers with even more choices to find the right solutions for their individual business needs and preferences,” said Tom Cooper, senior vice president, SME United States, SAP North America. “Our proven industry partners CIBER, itelligence, Optimal and RunE2E possess in-depth market knowledge that will help to make this expansion of the fast-start program a success to the benefit of our joint customers. With the subscription-based hosted delivery model, we further increase the value of our entire solution portfolio for small and midsize enterprises by providing options not only in functionality, operating system and databases, but also in deployment and licensing.”

Due to the success of hosting offerings for SAP Business All-in-One in general (see “Hosted SAP® Solutions from Channel Partners Free Midsize Companies from Day-to-Day IT Challenges”), the subscription-based hosting option for SAP Business All-in-One offers customers the powerful functionality of the flagship enterprise resource planning (ERP) application, SAP® ERP; industry-specific SAP® Best Practices packages; the SAP® MaxDB™ database; standard SAP® Enterprise Support services; and application hosting, management and maintenance. In addition, customers can optionally choose CRM for SAP Business All-in-One and payroll processing software from SAP. Customers maintain the flexibility to configure their solutions to fit their business needs and the choice to move at a later time to an on-premise deployment model.

Customers interested in buying perpetual SAP Business All-in-One licenses can evaluate the solution and receive costs estimates through the innovative solution configurator for SAP Business All-in-One solutions — an online tool for midsize companies to easily configure SAP Business All-in-One solutions targeted to their particular needs. In addition to evaluating an ERP solution, the solution configurator can configure CRM functionality. In four easy steps, a company can input its industry-specific ERP and CRM needs, resulting in a solution blueprint and cost estimate that includes costs for software licenses, implementation services and hardware components optimized to run SAP Business All-in-One. SAP partners that participate in the fast-start program can take part by offering their own solution configurator to showcase their best practices-based SAP solutions (see “Expansion of Midmarket Program Provides Greater Cost Transparency and Shorter Project Cycles”).

About SAP® Business All-in-One
SAP® Business All-in-One solutions are comprehensive and flexible business management software with built-in support for industry best practices. The solutions best fit the needs of midsize companies looking for a comprehensive, integrated industry solution to power their business end-to-end. In one configurable solution, SAP Business All-in-One helps companies manage everything from financials, human resources, procurement, inventory, manufacturing, logistics, product development and corporate services, to customer service, sales and marketing. SAP Business All-in-One solutions are available from a wide network of qualified partners that deliver more than 700 industry-specific solutions in 50 countries. SAP provides all the deployment tools and methodologies that partners need to deliver fast, predictable implementation with low risk, low cost and rapid time to value. Additional information is available at www.sap.com/businessallinone.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 92,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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Copyright © 2010 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

The application is an extension of RunCRM, a qualified SAP® Business All-in-One partner solution for small and midsized businesses. With RunMobile, sales, marketing and service professionals can use a Blackberry® or iPhone® for real-time interaction with the RunCRM solution, increasing their productivity and efficiency.

RunE2E’s mobile offering comes as businesses increasingly turn to mobile computing for field use. In a recent Information Week Analytics survey of business technology professionals, two-thirds had deployed or planned to deploy mobile apps at their companies.

“Enabling field personnel to input and access customer data through mobile devices increases the value of CRM solutions for any business,” said John Brasch, RunE2E CEO. “By improving sales efficiency and effectiveness, RunCRM with RunMobile can drive revenue and enhance customer relationships.”

Today”s announcement was made at SAPPHIRE® 2009, being held here May 11-14, where RunE2E is exhibiting in booth 641.

About RunE2E

RunE2E is an SAP channel partner and leader in customer relationship management (CRM) solutions for small and midsize businesses. We deliver cost-effective, easy-to-deploy and easy-to-use solutions that help customers achieve rapid ROI thru sales, marketing, and service optimization. The leadership and engineering team at RunE2E bring a combined 100+ years of enterprise-level CRM experience to our customers. Our domain expertise, combined with our singular focus on delivering affordable CRM solutions, make us an ideal partner to meet your business needs. To learn more, visit www.RunE2E.com or email info@RunE2E.com.

With its designation as an SAP channel partner in the SAP PartnerEdge™ program, RunE2E now provides a complete solution that encompasses all facets required for end-to-end CRM success, including SAP Business All-in-One software licensing, setup services, implementation services, training and documentation, staffing and optimization and support.

“SAP and its partners offer midsize companies the solutions they need to weather the current economic storm and grow their businesses profitably,” said Glenn Wada, senior vice president and general manager, SAP America, Inc. “We look forward to working with RunE2E as an SAP channel partner and helping companies gain a competitive advantage and accelerated growth through the use of RunCRM, a qualified SAP Business All-in-One partner solution.”

With RunCRM, marketing personnel can drive customer demand and increase ROI by running marketing campaigns, organizing segments and lists, and managing leads to close new business. The software also enhances sales effectiveness by helping sales executives better manage territories, accounts, contacts, activities, leads, and opportunities. Pre-built reporting tools and custom dashboards give users quick visibility into key metrics.

RunCRM can be deployed and remotely managed in a customer’s data center or in a hosted application management environment provided by RunE2E. Offering both options gives businesses greater flexibility in managing their resources. Comprehensive application support is also a standard component of the RunCRM solution, allowing customers to focus on their core business.

“RunCRM is a comprehensive, turnkey solution offered at an affordable fixed price. By leveraging the SAP Business All-in-One solution sets and SAP’s proven implementation methodology, RunCRM can be quickly deployed to speed time to value,” said John Brasch, CEO, RunE2E. “Working in partnership with SAP, RunE2E is delivering business-critical CRM software that delivers powerful revenue generation tools to our customers.”

SAP Business All-in-One partner solutions such as RunCRM are qualified by SAP and developed, sold and supported by SAP channel partners as a defined-scope implementation with consulting services, and offer the flexibility to accommodate the unique business needs of each customer. Qualified SAP Business All-in-One partner solutions are preconfigured, industry-specific versions of the SAP ERP application combined with SAP Best Practice offerings, enabling streamlined operations, lower costs and a proven path to growth.

About RunE2E

RunE2E is an SAP channel partner and leader in customer relationship management (CRM) solutions for small and midsize businesses. We deliver cost-effective, easy-to-deploy and easy-to-use solutions that help customers achieve rapid ROI thru sales, marketing, and service optimization. The leadership and engineering team at RunE2E bring a combined 100+ years of enterprise-level CRM experience to our customers. Our domain expertise, combined with our singular focus on delivering affordable CRM solutions, make us an ideal partner to meet your business needs. To learn more, visit www.RunE2E.com or email info@RunE2E.com.